13th
Kyiv
International
Advertising
Festival

in Odessa

The Campaign Idea plays with the Festival’s “double” duality:
First, it’s a contrast of official program (competition itself, lectures, seminars etc.) and unofficial – wild and crazy one.
And second, it’s an oppostion of official name (Kyiv Festival) – and actual place (it was held in Odessa which is a different city at the seaside).

Credits

Client: KIAF
Agency: Instinct
Creative Director: Nikolay Fabrika
Copyrighter: Natasha Romashova
Art Director: Maxim Demkin
Director: Aleksey Astafiev
Photographer: Lena Vazhenina