Avito – Real People Campaign
To promote Avito.ru we invited real users to sale their goods and offers directly in the advert. People to people!
Avito.ru is a Russian classified advertisements website with sections devoted to general goods for sale, jobs, real estate, personals, cars for sale, and services.
We placed users on OOH with their own goods
Also we invited celebrities to sale their goods on avito.ru
We launched landing page for the campaign
Real time data based visualisation of the people's offers on avito.ru
Creative Director: Kolya Fabrika
Art Director:Max Demkin
Copywriter: Olga Veretinskaya
Producer: Anna Chaplygina