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Avito – Real People Campaign

To promote we invited real users to sale their goods and offers directly in the advert. People to people! is a Russian classified advertisements website with sections devoted to general goods for sale, jobs, real estate, personals, cars for sale, and services.

Video Spot

We placed users on OOH with their own goods

Also we invited celebrities to sale their goods on

We launched landing page for the campaign

Real time data based visualisation of the people's offers on 


Creative Director: Kolya Fabrika
Art Director:Max Demkin
Copywriter: Olga Veretinskaya
Producer: Anna Chaplygina
Production: WR