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Avito – Real People Campaign


To promote Avito.ru we invited real users to sale their goods and offers directly in the advert. People to people!
Avito.ru is a Russian classified advertisements website with sections devoted to general goods for sale, jobs, real estate, personals, cars for sale, and services.




Video Spot



We placed users on OOH with their own goods







Also we invited celebrities to sale their goods on avito.ru




We launched landing page for the campaign





Real time data based visualisation of the people's offers on avito.ru 



Credits


Creative Director: Kolya Fabrika
Art Director:Max Demkin
Copywriter: Olga Veretinskaya
Producer: Anna Chaplygina
Production: WR