Brain Mass
To support Back 2 School promo by inventing promocodes distribution itnstrument that would allow students to get a discount from electronics retailer mvideo.ru.
We created a site where anyone could weigh his or her brain by putting a head on a keyboard. After the weighing process the user needed to share his or her brain weight to get a promo code.
Besides that, unique combination of keys pressed by users’ heads during weighing, were extracted to the special twitter account @massa_mysley.
We created a site where anyone could weigh his or her brain by putting a head on a keyboard. After the weighing process the user needed to share his or her brain weight to get a promo code.
Besides that, unique combination of keys pressed by users’ heads during weighing, were extracted to the special twitter account @massa_mysley.
Credits
Digital Creative Director: Kolya Fabrika
Copywriter: Maxim Artemenko
Art Director: Maxim Demkin
Account Director: Irina Gornova
Account Manager: Kseniya Serikova
Digital Creative Director: Kolya Fabrika
Copywriter: Maxim Artemenko
Art Director: Maxim Demkin
Account Director: Irina Gornova
Account Manager: Kseniya Serikova