Brain Mass

To support Back 2 School promo by inventing promocodes distribution itnstrument that would allow students to get a discount from electronics retailer

We created a site where anyone could weigh his or her brain by putting a head on a keyboard. After the weighing process the user needed to share his or her brain weight to get a promo code.

Besides that, unique combination of keys pressed by users’ heads during weighing, were extracted to the special twitter account @massa_mysley. 

Digital Creative Director: Kolya Fabrika
Copywriter: Maxim Artemenko
Art Director: Maxim Demkin
Account Director: Irina Gornova
Account Manager: Kseniya Serikova