Nike Instaposters

This was a Webby-winning campaign for Nike Women. We encouraged female athletes to share their workouts on Instagram, then immediately turned their photos into street posters. This inspired even more Instagram content that was turned into even more street posters.


Creative Director: Kolya Fabrika
Art Director: Max Demkin
Copywriter: Olga Veretinskaya
Wheat posting: ZukClub
PR: Matvey Chudnovsky

Full credits


Webby / Winner
D&AD / Wooden Pencil
Cannes Lions / Short list
ADC*E / Gold
Clio / Bronze
Golden Drum / Gold
Epica / Gold
Red Apple / 2 Golds and Grand Prix
AdBlackSea / 2 Golds and Best of contest