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Nike Instaposters

A hybrid mobile/outdoor city takeover by Nike Women. Rooted in mobile, taken onto the streets, and then sent back to Instagram. Personalised, in a way that was surprising for most active girls, it inspired more girls to do action shots. The loop from mobile to the streets and then back online is what made this campaign extraordinary and emotional.


Creative Director: Kolya Fabrika
Art Director: Max Demkin
Copywriter: Olga Veretinskaya
Wheat posting: ZukClub

Full credits


Webby / Winner
D&AD / Wooden Pencil
Cannes Lions / Short list
ADC*E / Gold
Clio / Bronze
Golden Drum / Gold
Epica / Gold
Red Apple / 2 Golds and Grand Prix
AdBlackSea / 2 Golds and Best of contest