13th
Kyiv
International
Advertising
Festival
Kyiv
International
Advertising
Festival
in Odessa
![](https://freight.cargo.site/t/original/i/1a9fc09dc1c0107da8bc687287c4464754cc7c18073a9886bcefb767da6236ee/83fa8e25163231.563425b772a76.jpg)
![](https://freight.cargo.site/t/original/i/e0bcf6f7c0eac3cfae3f6dd923dd9c41ca5eb2a5132ea83537beb2071e7ac65f/kiaf-1a.jpg)
![](https://freight.cargo.site/t/original/i/14a9508da41d5c04111dfe7f6aad778b7c2c116726419e18dc89a9bcd22ae8d8/kiaf-1b.jpg)
The Campaign Idea plays with the Festival’s “double” duality:
First, it’s a contrast of official program (competition itself, lectures, seminars etc.) and unofficial – wild and crazy one.
And second, it’s an oppostion of official name (Kyiv Festival) – and actual place (it was held in Odessa which is a different city at the seaside).
First, it’s a contrast of official program (competition itself, lectures, seminars etc.) and unofficial – wild and crazy one.
And second, it’s an oppostion of official name (Kyiv Festival) – and actual place (it was held in Odessa which is a different city at the seaside).
![](https://freight.cargo.site/t/original/i/e80c6a29b20d2c3b997c3401e23145a27580b1b5e3dc746e8a4e7cb578d2d569/kiaf-2b.jpg)
![](https://freight.cargo.site/t/original/i/5dc4766474a46f20b07b2bf66908a5a18087625b8483df5d2c302cd9df7a8c2d/kiaf-2a.jpg)
![](https://freight.cargo.site/t/original/i/d0d1ab088c7ad5af15314d9954207f9ced638522c161ddd23081cf3984bd4632/454b9625163231.563425c9e0f9c.jpg)
Credits
Client: KIAF
Agency: Instinct
Creative Director: Nikolay Fabrika
Copyrighter: Natasha Romashova
Art Director: Maxim Demkin
Director: Aleksey Astafiev
Photographer: Lena Vazhenina
Agency: Instinct
Creative Director: Nikolay Fabrika
Copyrighter: Natasha Romashova
Art Director: Maxim Demkin
Director: Aleksey Astafiev
Photographer: Lena Vazhenina