demkin

IKEA Квартиротека

Most of Russians now live in standard apartment blocks. This made it possible for us to create a service where millions of Russian families can get their makeover plans just by entering their home address.
Kvartiroteka — “catalogue of flats“ in Russian — is now a crucial part of Ikea business in Russia, contributing to a 17% surge in sales in the first year. Full credits. Here's a story by Bloomberg.

Квартиротека→

Credits

Creative Director: Kolya Fabrika
Art Director: Timur Abdusheev, Max Demkin, Victoria Vysotskaya, Vika Nurislamova,
Copywriter: Nastya Gorenshteyn, Evgeniy Golovan

Producers: Vladimir Lovtsov, Anna Chaplygina

Designer: Кулешов Илья

Awards

Cannes Lions (Brand Experience&Activation) ^●

^{Red Apple ●●◦

The FWA ●

PIAF ●

Epica ●

Golden Drum ◆●

ADCR ●●●●◦

ADCE ●

Белый квадрат ●

ИДЕЯ! ●

D&AD ●

КМФР ●●◦}