IKEA Apartmenteka (Квартиротека)

Most of Russians now live in standard apartment blocks. This made it possible for us to create a service where millions of Russian families can get their makeover plans just by entering their home address.
Kvartiroteka — “catalogue of flats“ in Russian — is now a crucial part of Ikea business in Russia, contributing to a 17% surge in sales in the first year. Full credits.

Here's a story by Bloomberg→


Cannes Lions Brand Experience&Activation (Culture&Context — Culture Insight

Credits

Creative Director: Kolya Fabrika
Art Director: Timur Abdusheev, Max Demkin, Victoria Vysotskaya, Vika Nurislamova,  
Copywriter: Nastya Gorenshteyn, Evgeniy Golovan Designer: Кулешов Илья

Awards

Cannes Lions (Brand Experience&Activation) ^●
The Webby Awards

^{Red Apple ●●◦
The FWA ●
PIAF ●
Epica ●
Golden Drum  ◆●
ADCR  ●●●●◦
ADCE ●
Белый квадрат ●
ИДЕЯ! ●
D&AD ●
КМФР ●●◦}