IKEA Apartmenteka (Квартиротека)
Most of Russians now live in standard apartment blocks. This made it possible for us to create a service where millions of Russian families can get their makeover plans just by entering their home address.
Kvartiroteka — “catalogue of flats“ in Russian — is now a crucial part of Ikea business in Russia, contributing to a 17% surge in sales in the first year. Full credits.
Creative Director: Kolya Fabrika
Art Director: Timur Abdusheev, Max Demkin, Victoria Vysotskaya, Vika Nurislamova,
Copywriter: Nastya Gorenshteyn, Evgeniy Golovan
IKEA designers have created numerous projects for various types of apartments