For the launch of Samsung Pay in Moscow we created a mysterious superhero, who poped in differents malls, groceries and cafes and payed for random people with his phone.


Agency: Instinct (BBDO group)
Copywriter: Olga Veretinskaya
Art director: Maxim Demkin
Motion designer: Anton Gremyakov
Creative director: Kolya Fabrika
Client: Samsung + VTB24
BTL partner: TMA