TV Commercial

An app instead of a carrier

Yota is the only mobile carrier in Russia which has been initially an app, not a company. We believe it is the primary reason why Yota is so cool and different in customer experience. This enigmatic campaign is all about that.


Copywriter: Olga Veretinskaya
Art director: Maxim Demkin
Creative director: Kolya Fabrika

Agency: Instinct (BBDO group)
Client: Yota
Visuals: White Russian Studio
Sound: Estetika Zvuka