TV Commercial
An app instead of a carrier
Yota is the only mobile carrier in Russia which has been initially an app, not a company. We believe it is the primary reason why Yota is so cool and different in customer experience. This enigmatic campaign is all about that.
![](https://freight.cargo.site/t/original/i/a2958a69276c5df668ad59dd8029303464d21d58412f4ab4a05d3733d5a19e24/YOTA-poster-01-in-city.jpg)
![](https://freight.cargo.site/t/original/i/506754a1fa96553cd49198652381c0f7fb2e519ef5787ddeb7fca0b82ce2af44/poster-02.gif)
![](https://freight.cargo.site/t/original/i/df6ac08c7bed2276982d7b3236c8e51d54195030122692274d658611569ad945/poster-03.gif)
![](https://freight.cargo.site/t/original/i/d7e0d7d08a715ccbcdbc795e8617a703ebb13bb11473f1a9cc6869108fe38879/poster-04.gif)
![](https://freight.cargo.site/t/original/i/aa5fd7c96c87dc3245baf79916023e3b28eeef81dbf0493401b97ab6f5d9d9bb/poster-05.gif)
Credits
Copywriter: Olga Veretinskaya
Art director: Maxim Demkin
Creative director: Kolya Fabrika
Agency: Instinct (BBDO group)
Client: Yota
Visuals: White Russian Studio
Sound: Estetika Zvuka
Casestudy